RAV4 help TOYOTA brand strategy: adhere to the throne"

When the car in the war is difficult to divide the RAV4 midsize sedan, the Toyota brand is in your "play" in the position to maintain the stability of the industry.

2019: TOYOTA RAV4 challenge TOYOTA Honda motor CR - V / RAV4 in 2019 next year, the first day of Europe

Toyota Auto Body Co is looking for a new "champion", the United States should take more responsibility for sales, market share, and profit.

Last year, a compact crossover RAV4 beyond the cars have become the most popular car models, but also led to the TOYOTA car sales market in the light load (except for half).

When the car is busy playing the decline in demand segmentation and down the entire market crossover midsize sedan car TOYOTA style compact weapon is mainly in war "survival" V Is the sales, marketing, and brand loyalty.

TOYOTA RAV4 t2019 New York auto show stage groan.

This explains why the fifth generation of RAV4, on display at the New York auto show at the end of March and joined the "extended family car". Various versions of the model for a client from the adventure division, strong character, function in the limited version or a complex mix of colors and destroy two movements.

The same brand of different versions of the method can provide to TOYOTA to hold such a narcissistic in small size crossover segment does not need to intervene in the war on the opponent's next discount In the fierce market competition.

In the sharing of your Bill Fay, senior vice president and head of the Department of automobile magazine Automotive News, TOYOTA sales doubled RAV4 in the past four years, this part of the attraction of the car to M Well the market division of a large fee. He told Bill: "we take part in more challenges, enterprise development model car."

Instructions from the car

When the car left the generation of cars TOYOTA last year, GM has brought two different designs for the host L model and motion model of the United States to help maintain the throne car's best-selling car model year. Wow, while maintaining the average level of the industry is preferred. Of course, the success of the car is a great indicator to do the project to the housing policy of rav4.

RAV4 is expected to help TOYOTA maintain position.

However, when the change of car is mainly related to the rival SUZUKI and Nissan have a decreasing trend in a market division, will the RAV4 training strategy In the expansion of tumor.

Part of the strategy, in order to attract customers to your man Jack Hollis, jointly responsible for the TOYOTA led last year, the proportion of female: male clients of RAV4 is 56 - forty-four percent for a bus station. At the beginning of the proportion of sales division, 50-50 is ideal in Hollis.

A modified version of the adventure destruction process in the last year to help TOYOTA blue-grey style closer to the target and destroy the two colors of the military adventure, this car equipped with a redesigned body t n solid wood sheets G line started his truck and a car inspired by Banta Tacoma. The purpose is to attract customers to the exploration of young men.

Fay said, his son is an example of a young male customers looking for a car style. The boy's love TOYOTA model car is 4runner - SUV for non road. What is needed is RAV4 to have a part of the charm of adventure in 4runner said. Therefore, to borrow the car from the first Tacoma color options, 2 cases improved, non road capacity is TOYOTA to build W elements